The ultimate celebration of fashion and culture, Mercedes Benz Fashion Week is back with a bang as Sydney becomes home to one of Australia’s biggest style attractions. Some of the most innovative red carpet celebrities, fashion designers, as well as retailers will be found attending this glorious event.
What is the Mercedes Benz Fashion Week?
Simply put, this is Australia’s biggest, and the one and only international platform that Australian designers the grand opportunity to come forward and showcase their work. Additionally, it gives them the chance to connect with a global, diverse audience full of consumers, buyers, and the press.
Australia’s leading designer brands display their Resort collection in this premier lifestyle and fashion event. The prime goal of this week-long fashion event is to position Sydney as the ultimate fashion capital on the global front and present the audience with a unique offering.
IMG – The Entity behind the Fashion Week
This exciting series of international fashion week is produced by IMG, also known as the International Management Group. This is a global leader in fashion, media, and sports that offers exceptional entertainment, strategic partnerships with top brands, fashion, music, and an unparalleled client agenda.
IMG operates in more than 25 countries all over the world and aims to open the gateway to fashion trends, style, and creativity. It further aims to bring together all the top creators, consumers, and communicators of fashion, and allows them to inspire each other as well as the global audience!
Mercedes Benz Fashion Week’ 2019
This time around, the nation’s premier fashion event returns to Sydney, while drawing the media and a great number of influential buyers from all across the globe to this beautiful city. It will not only showcase the works of top leading Australian designers, but will also give an incredible chance for new and emerging talents to put forth their own and works and collections.
12th May’19 – 17th May’19 (Sunday – Friday)
List of Designers
- Bec + Bridge
- Tiger Lily
- Anna Quan
- Bondi Born
- Alice Mccall
- Leo & Lin
- Carla Zampatti
- Pared Eyewear
- AQqua Blu
- Albus Lumen
- Justin Cassin
- Ten Pieces
- Mariam Seddiq
- Holiday by Emma MulHolland
- Lee Mathews
- Christopher Esber
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All that glittered was gold at the @mariamseddiq Resort ‘20 collection showcase at #MBFWA. With the fitting title ‘Lady Loves To March’, the collection was all about fierce females. Metallics, leathers, razor sharp tailoring and rule-breaking shapes headed down the runway to the soundtrack of OG cool girl Blondie, leaving everyone wanting to join her girl gang. Feat @imgmodels’ @agiakur 📸 @gettyimages
What to Expect at This Year’s Fashion Week?
For any fashion enthusiast, the Mercedes Benz Fashion Week is the one and only place for them to be at during this six-day fashion galore! Feast your eyes on some of the most incredible designer collections and delve into the mesmerising world of designer clothes, fashion, and lifestyle. As you go through an unforgettable fashionable experience like a true insider, you will also get to unlock some of the most amazing trade secrets, as well as share a bit with your fellow fashion crowd. Also expect to attend seminars and join conversations with some of the most iconic leaders of the industry for an in-depth analysis on how to change the fashion industry!
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